Need to teach a new staff member how to write amazing converting copy for emails, landing pages and other materials ASAP? No time to have them take every copy course out there on the market? Here is your answer.

I created this when I was hiring a junior copy cub and they all seemed to have different ideas of what good copy was.

This program is broken into four modules.

#1. Expectations of copy - What good copy can and can't do. This also outlines the foundation for high converting copy.

#2. Ideal Prospect - Understanding our target, their hopes, dreams and desires is critical to a high converting marketing piece. You must enter the conversation they're already having - and this module shows you how.

#3. Persuasion techniques - These are the fundamental principles of how and why people are influenced by what they read... and how to use them.

#4. Copy structures - Wrapping it all up, this is the guide that explains how to structure your story, your content piece, etc... for maximum results. Just like telling a good joke, delivery/order of a marketing piece and it's various elements is critical.

We guarantee all our products, so if you buy this and find it's garbage or way below your pay grade, we're happy to return your funds... so go ahead and check it out.

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